Dhaka
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| Ad Posting |
Ad posting means if you
have any product or service and you want people to look at the product or
service you are selling, buy them if they like, then you need to post
advertisement by different means. Different means here means it can be online
ad posting or physical ad posting (banners). You would have banner posting
during elections in your country elections at local, international or national
level.
To have a better idea about the online ad posting, you can look in to one of the free ad posting service provided by the below website by which your ad can reach to millions of users visiting this website.
To have a better idea about the online ad posting, you can look in to one of the free ad posting service provided by the below website by which your ad can reach to millions of users visiting this website.
How to write a
good Ad description.
A good Ad title usually
consists of an "action" and a "statement". For example, you would like to place an advertisement
for your house, which is for sale. You write - "House for sale".
WRONG. This title is boring and is probably the same as one million other ads
out there. Instead, try something like - "FOR SALE: House with an ocean
view", or "FOR SALE: House with a beautiful garden". As you can
see by now, "FOR SALE" is an action and "House with an ocean
view" is a statement. With an attractive "action" and a
well-written "statement", your hit rate for this Ad is going to
skyrocket.
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All in all, do take note
of the basics of writing a good Ad description; there are four core elements,
namely "Attention", "Interest", "Desire" and
"Action" ("AIDA").
Attention: This is extremely important. I will need to get my audience's attention. The best way to do this will be to write a good ad headline. With the correct words, a headline can be made attractive, and generate users' attention. A point to note: do not use all uppercase alphabets (or other ASCII characters other than normal alphabets or numbers e.g. lots of exclamation marks or asterisks). My audience will know it's just a gimmick to catch their first-glance.
Interest: I will need to generate interest via my ad description; else my targeted audience would not bother reading through my ad. State what own product or company offers that own self competitors do not, or what makes own product stand out from the rest.
Desire: I must stir up the desire to buy own product and/or service. Extol the virtues and benefits that can be gained from buying my product.
Action: Finally, after going through my ad, get my audience to take action. Provide details like a contact number, postal address, an e-mail address. The more details that are provided, the more trustworthy I will seem.
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Include full pricing such as shipping costs, recurring
costs and other hidden costs
For example, if you are selling an e-book for $50, the buyer would not like it if he or she has to pay $55 at checkout all because he or she is not a citizen of the United States. Always include a full breakdown of cost whenever possible. Let the buyer know exactly what he or she has to pay.
Modes of contact
Provide as many modes of contact as is conveniently possible to you. Modes such as email addresses, mobile phone numbers, and physical addresses even, will facilitate my sales. Do ensure that the proper security and safety precautions are taken, of course.
For example, if you are selling an e-book for $50, the buyer would not like it if he or she has to pay $55 at checkout all because he or she is not a citizen of the United States. Always include a full breakdown of cost whenever possible. Let the buyer know exactly what he or she has to pay.
Modes of contact
Provide as many modes of contact as is conveniently possible to you. Modes such as email addresses, mobile phone numbers, and physical addresses even, will facilitate my sales. Do ensure that the proper security and safety precautions are taken, of course.
Avoid
irrelevant content
Back to the above "House for sale" example, avoid putting details like - "My dog likes to run around the garden in the evening, hence our house is perfect for people with dogs." What if the buyer does not have a dog? Or worse still, the buyer hates dogs? "My kids love the house so much and I really hate to let it go." The buyer is not interested in what your kids like.
Be Concise
Do not attempt to compose a composition or write a book with your ad. Keep my ads short, sweet, and interesting. Most people wouldn't bother reading through an entire ad if, at first glance, they see a mass of words.
Back to the above "House for sale" example, avoid putting details like - "My dog likes to run around the garden in the evening, hence our house is perfect for people with dogs." What if the buyer does not have a dog? Or worse still, the buyer hates dogs? "My kids love the house so much and I really hate to let it go." The buyer is not interested in what your kids like.
Be Concise
Do not attempt to compose a composition or write a book with your ad. Keep my ads short, sweet, and interesting. Most people wouldn't bother reading through an entire ad if, at first glance, they see a mass of words.